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This year, Loveparade will be a part of a large campaign targeted
at promoting a positive image of contemporary Germany among the
British youth. The Germans intend to promote their country through
catchy phrases and lively visuals on 10,000 postcards which will
be backed up with a billboard and internet campaign.
In an effort to
neutralize Britain’s perception of Germany as the evil adversary
and land of non-existent humor, the message being packaged for delivery
will focus on love not war.
So, as usual,
Loveparade will take place on the second weekend of July, namely
July 13, in Strasse des 17. Juni at 14.00 in Berlin. The motto for
this year's Loveparade is "Access Peace". Please check
out the Dos and Don'ts during
Loveparade before going to Berlin for the earth's biggest Love
and Music Party.
In preparing of
this article the materials of www.loveparade.net
have been used.
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