This year, Loveparade will be a part of a large campaign targeted at promoting a positive image of contemporary Germany among the British youth. The Germans intend to promote their country through catchy phrases and lively visuals on 10,000 postcards which will be backed up with a billboard and internet campaign.
In an effort to neutralize Britain’s perception of Germany as the evil adversary and land of non-existent humor, the message being packaged for delivery will focus on love not war.
So, as usual, Loveparade will take place on the second weekend of July, namely July 13, in Strasse des 17. Juni at 14.00 in Berlin. The motto for this year's Loveparade is "Access Peace". Please check out the Dos and Don'ts during Loveparade before going to Berlin for the earth's biggest Love and Music Party.
In preparing of this article the materials of www.loveparade.net have been used.